The Vatican released its latest synod implementation document on Monday, bringing to mind a remark Pope Francis made a few years ago about how the Church is not a large multinational company run by managers carefully studying how best to sell their product.

“The Church,” Francis said to journalists on 13 November 2021, “does not build itself on the basis of its own project, it does not draw from itself the strength to move forward and it does not live by marketing strategies.”

Readers of the document issued Monday by the General Secretariat of the Synod of Bishops might be forgiven for thinking the Secretariat never got the memo.